Headless Commerce Platform — 40% faster checkout conversion.

Custom headless storefront with AI-powered product recommendations, live inventory sync, and Stripe checkout — fully branded.

Next.jsShopify APIStripeAlgoliaVercelSanity

client · Home-goods brand · NDA

[1] · checkout conversion

40%
[2] · largest contentful paint

1.8s
[3] · aov lift

28%
[4] · redesign to ship

14w

Headless Commerce Platform — fig. 01 illustration

fig. 01 · headless commerce platform accent = 40% faster checkout conversion

[01]

§ Challenge

Challenge

Legacy Shopify theme burning budget on apps, 4.2s LCP on mobile, and a cart abandonment rate ~72% during peak. Merchandising team blocked behind developer tickets for every homepage change.

[02]

§ Approach

Approach

Stripped the theme in favour of a Next.js headless storefront backed by the Shopify Storefront API. Algolia for product search, Sanity for merchandising. One-step Stripe checkout bypassing default Shopify flow for returning customers.

[03]

§ Outcome

Outcome

Mobile LCP down to 1.8s. Checkout conversion +40%, AOV +28%. Merchandising ships homepage modules directly without redeploys.

"Our marketing team got their site back. That alone paid for the rebuild."
— Head of Growth · Home-goods brand

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